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Analytics & Reporting

Track the performance of every campaign and measure exactly how many users are engaging with your automated DMs.

Understanding the Dashboard

Your main analytics dashboard provides a high-level overview of your account's health:

  • Total Triggers: The total number of times your chosen keywords were detected in comments or DMs.
  • Messages Sent: The number of automated DMs successfully delivered to users.
  • Failed Deliveries: DMs that could not be sent (usually due to the user's strict privacy settings).

Campaign-Level Analytics

To see which specific posts are performing best, navigate to the Automations tab and click on any active trigger to view its specific breakdown.

This allows you to perform A/B testing—try running two different Reels with two different keywords and see which one generates more automated DM deliveries.

Exporting Data (Pro Feature)

If you are on a Pro or Agency plan, you can export your interaction logs for further analysis.

Click the Export CSV button on your analytics page. This will generate a spreadsheet detailing timestamp, Instagram username, matched keyword, and delivery status, which you can import into your CRM.